The new BMW 1-series will debut at the Guangzhou Auto Show at the end of this month. The new 1 will be imported just like the outgoing car, distribution goes via the Brilliance-BMW dealer network. Price will start around 280.000 yuan.

And with that high price lies a big problem. The Chinese market isn’t really into the ‘premium small car-thing’ yet, except when it comes to very cool vehicles like the Mini and Beetle. For the 1-series, Chinese car buyers just see a very expensive small car. The outgoing car never sold in any big numbers. BMW is considering local production to get the price down but no decision has been made yet.

Via: Autohome.

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